Workshop: From Problems to Business Ideas with Design Thinking

How can a real-world challenge become a concrete business idea? In this interactive workshop, you use a focused Design Thinking sprint to better understand the people affected, recognise their needs, generate different possible solutions, select one idea and make it tangible as a product or service. The workshop is suitable for anyone curious about entrepreneurship and creative problem-solving; no prior experience is required.

What to expect:

• Understand how Design Thinking moves from identifying a problem to developing a solution
• Identify a specific person or target group affected by a challenge and describe their needs
• Generate several possible solutions before making a decision
• Select one promising idea and define how it works
• Describe the idea as a concrete product or service ready for further development

Program/Schedule:

• Design Thinking: starting with people, not solutions
• Understanding the problem, the target group and their needs
• Generating different possible solutions
• Selecting one promising idea
• Defining the solution: what it is, how it works, and whether it is a product or service

The workshop takes place in a digital format. Registration is mandatory in order to participate.