Workshop: Persona-Interviews with AI for your Start-up

We will show you how to use ChatGPT and Claude to create realistic target audience personas and conduct interactive AI interviews to validate your business idea. Through targeted prompt engineering, we simulate customer needs and pain points in seconds, gaining valuable feedback even before conducting real customer interviews.

This workshop is designed for start-ups and aspiring founders without prior experience who want to explore their target audience efficiently and data-driven.

What to expect:

• Create customer personas within minutes using AI prompts
• Conduct interactive role-play interviews with AI personas to uncover objections, pain points, and desires of your target audience
• Test hypotheses about your own business idea quickly and cost-effectively
• Experience AI as a realistic sparring partner for in-depth customer feedback

Agenda / Schedule:

• Fundamentals of AI-powered user research & prompting for personas
• Crafting tailored persona profiles (demographics, goals, hurdles)
• Live simulation: Conducting structured AI persona interviews
• Analysis & synthesis of AI insights for product and marketing strategy

The workshop is hold in a digital format. A registration is mandatory in order to participate.