Ringvorlesung: How to foster collaboration between startups and established players. Use Case: Deutsche Bundesbank x neusinger

Collaborating with established players is an important step for startups to successfully position their own business models, but it isn’t always easy. To help, we will share insights learned from an innovation project of the Deutsche Bundesbank & neusinger. We will explore questions such as how you manage to work on solutions together and transparently, and how to break down prejudices and obstacles on both sides. Also, what factors are important for a collaborative approach to achieve a win-win situation for everyone involved?