Workshop: Smart Marketing for your Start-up

Create professional marketing assets in no time using cutting-edge AI marketing tools like Google Vids, Claude, and Google AI Studio. Through hands-on challenges, you will learn how to design target-audience-specific social media posts, marketing videos, and landing page concepts. This workshop is especially tailored for early-stage start-ups aiming to build their reach with minimal budget and no prior experience.

What to expect:

• Create high-reach content formats (posts, short-form videos, landing pages) using AI tools
• Craft prompts for brand identity and storytelling that avoid generic results T
• ime-efficiently automate marketing processes within everyday lean startup operations
• Learn how to professionally produce a complete video and content set in under 30 minutes

Agenda / Schedule:

• Tool Overview: AI in Startup Marketing (ChatGPT, Claude, Google Vids, AI Studio)
• Challenge 1: Creating target-group-specific social media posts (LinkedIn, Instagram)
• Challenge 2: Creating 15-second marketing videos with Google Vids
• Challenge 3: Landing page conception and content structuring with Google AI Studio

The workshop is offered in a digital format. A registration is mandatory in order to participate.